who we are.
Blue Sonnet Design
Blue Sonnet Design
Blue Sonnet Design
Blue Sonnet Design is an Art + Design studio that has worked with some of the most prestigious brands and artists in the USA. We have been servicing clients since 2009. We specialize in Branding, Identities, Editorial Design, Marketing, Naming, Packaging and Product Design. We also provide Art + Creative direction for editorial, personal styling as well as special projects.
KIDS LUXE Showroom
Blue Sonnet Design
Blue Sonnet Design
Kids Luxe Showroom is a brand agency and platform that connects emerging fashion designers with boutiques and retailers. Kids Luxe Showroom offers diverse means of support such as brand identity, direction and development as well as relationship building along with trade show and market week guidance.
1212 lake + wolfe
Blue Sonnet Design
1212 lake + wolfe
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1212 lake + wolfe is a premium sustainable fashion brand for [ her + him + them ]. Inspired by minimalism, art and design, 1212 lake + wolfe aims to provide staple fashion forward pieces that can take you from the office to a lounge without skipping a beat. This is a brand that is kind to our Earth. This is a brand that says it's cool to care about where your clothes come from and the humans that made them. This is a brand for the real fashion kids that work a 9-5 but won't let that dim their creative side. Designed and created by Dani J, 1212 lake + wolfe encompasses many different landscapes such as architecture, music and art.
dani j
Our founder is Dani J (Danielle Jordan Williams)...A creative visionary with work encompassing fashion design, merchandising and brand marketing.
She is the Founder and Creative Director of Blue Sonnet Design Studio where she has worked on creative projects ranging from start up brands and platforms to fashion magazines since 2009.
In 2011, as a student at Parsons School of Design, Dani J had no intentions of starting her own brand. Although both her grandmother and mother were both fashion designers, Dani J was only interested in the business aspect of the industry. After holding positions as an Executive Fashion Editor of a style magazine, a Fashion Publicist and then as a Personal Shopper for a major luxury company, Dani J couldn’t shake the urge to create.
Dani J founded Kids Luxe Showroom in 2015, a showroom and platform that connects emerging designers with boutiques and retailers. She is also the founder and designer of 1212 lake + wolfe, an inclusive and sustainable fashion label containing limited collections, established in 2014.